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Fintech | Innovative Retail Voucher Solutions for Africa

Boost Your Sales, Become a SureGifts Merchant

For many years now, retailers all over the world have been taking advantage of the power of gift cards (gift certificates, gift vouchers etc.). Over $200 billion is spent annually by retail customers on this product, and it’s a proven alternative sales channel for thousands of merchants across the world. Gift cards are stored-value cards customers buy in exchange for store credit. Instead of having to choose a specific gift at your store, customers can purchase gift cards for their recipients. The recipient can then visit your store to purchase whatever they want.

Just over two years ago, we decided to invest the first coordinated effort towards introducing gift cards into Nigeria and launched SureGifts. SureGifts creates and retails gift vouchers for merchants in Africa. Our technology also empowers merchants to retail their own gift cards in-store to their customers. SureGifts retails gift cards for some of the best online and offline retail brands in Africa like Spar, Game, Samsung, Mothercare, Jumia, Dealdey and dozens more.

Sample Merchant-branded Physical Gift Card


Gift cards/vouchers are not only for individuals. Loyalty-driven brands also use them to reward their employees and customers. Gift cards are a convenient way to reward while ensuring that the recipients get exactly what will motivate them. Companies either buy merchant-specific vouchers that can only be used at a single brand, or the SureGifts generic voucher that can be used across all our merchants.

Sample Company-branded electronic (e-mail) and Physical Gift Card





Our vouchers are very flexible and easy to redeem. If you’re a retailer with a physical store with ‘giftable’ products or services, you can become a SureGifts merchant by simply downloading our Merchant POS mobile app. The app is packed with many features to make your gift card program as smooth as possible.

From the app, you can redeem vouchers by entering the voucher code presented by the recipient, or scan a barcode where available. You can also enter the recipient’s phone number when redeeming, so they can get an SMS alert confirming a successful transaction. If you want to sell your own gift cards in-store, you can also activate and load any amount of value into pre-printed vouchers with the app. The app records a history of all your transactions, and it works with a Bluetooth printer if physical receipts are important to you. Every successful transaction also comes with an e-mail notification to a designated e-mail address for records, and you have an access to a merchant portal where you can have a more robust view of your gift card activation and redemption activities.

Our vouchers are flexible. Recipients can reuse vouchers (at physical merchants), split voucher into several, or merge multiple vouchers into one. The vouchers we sell across all our channels are also swappable/exchangeable for other merchants, all directly from our website.

If you have an online store, you’re not left out. We have plugins that integrate into most backends for redemption. After installation, a coupon box will be created at checkout where customers can enter their SureGifts vouchers as payment, and upon application, the value available on the voucher will be deducted from their cart total. For custom backends or if you want a custom implementation, you can request for our API documentation. Some of our partner merchants like Dealdey prefer to have our vouchers top up their customers’ wallets, which allows them to reuse. It’s all up to you.


Thousands of recipients have redeemed a SureGifts voucher at our partner merchant locations, and your store can be one of them. Download the app and send an e-mail to for a quick chat today, and get ready to boost your sales.

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